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Email Marketing for Tourism: A Strategy in 5 Steps
The so called Traveler Journey, in the Tourism industry, can be broken down into 5 micro-moments. Shape the perfect Email campaign for each and every one of them, and convert a one-off traveler into a...
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All about Valentine’s Day emails, from creativity to strategies
How to maximize the opportunities offered by Valentine’s Day, with 6 different creative ideas and 6 strategies for increasing conversions. With Valentine’s Day just around the corner, our inboxes are...
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Email Preheader Best Practices
A guide to understanding email preheader – a small yet essential line of text that can boost open rates and consequently CTRs and conversions. Email preheaders, summaries, Johnson boxes, and headers...
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Great Drip Campaigns & Where To Find Them
Drip campaigns are simple and linear workflows triggered by user actions and behaviors: a fundamental tool in marketing and customer relations. Let’s take a look at their advantages and some practical...
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A/B tests: everything you can test to improve results
We explored the A/B test and the fundamental KPIs (open, click, and response rates) to understand what aspects to experiment with between two variants of the same email. Objective: increase ROI of...
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How To Optimize Email Subject Lines And Open Rates
Let’s clarify the right subject line length once and for all and take a look at the details to pay attention to in order to increase campaigns’ open rates: from the preheader to power words, all the...
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5 Deadly SMS Marketing Errors
SMS text messages provide only seemingly an intuitive, straightforward marketing channel. Let’s dive into 5 pitfalls that would hinder even the most brilliant strategy of all. Strategy not only means...
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How to Write Effective Email Subject Lines
Email marketing successfully stands the test of time for over two decades. As a matter of fact, it seems like email marketing is stronger than ever, reaching a median ROI of 122% – over four times...
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What Can the Best Email Marketing Campaigns Teach Us?
We’ve looked into four established brands and their email campaigns – and we’ve found out a few interesting facts that make their newsletter strategy extremely effective. Whether you’re running a...
View ArticleThe Importance of Developing Leadership: 5 Main Skills
Are you a marketing expert on a high position in the team hierarchy, or are you simply taking care of email content and design? Whatever the case is, you could definitely benefit from advanced...
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